I punti vendita del moderno grocery sono generalmente realizzati in base a logiche di funzionalità ed efficienza, più che di stupore e coinvolgimento sensoriale ed emotivo dei clienti. Anche in letteratura, la maggiore attenzione dal punto di vista dello store design è dedicata all’analisi...

In this paper, we analyze the problem of store design when consumers have preferences with temptation and self-control, as introduced by Gul and Pesendorfer (2001). We say that a monopolist designs its stores when it chooses the number of stores to open and the quality and price of the goods to...

The attribution of meaning to physical places is part of human nature. As any other space, commercial locations can assume important symbolic and emotional value in the creation of individual identity. In line with the constructivist perspective emerging from the current debate on consumer...