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Public Perception of the Data Environment and Information Transactions: A selected-survey analysis of the European public's views on the data environment and data transactions

HALLINAN, Dara; FRIEDEWALD, Michael - In: Communications & Strategies 1 (2012) 88, pp. 61-78

When engaging in data transactions, it has consistently been observed that individuals' behaviour does not correspond with individuals' theoretically stated preferences about privacy and the importance of personal data. This paper considers this 'paradox'. First, through an analysis of selected...

Persistent link: https://www.econbiz.de/10010781524

DRAWBACKS OF ONLINE RELATIONSHIPS: TRUST AND PRIVACY CONCERNS OVER SOCIAL MEDIA WEBSITES

Orzan, Mihai; Macovei, Octav; Orzan, Gheorghe - Academia de Studii Economice din Bucureşti - 2012

There is a big interest shown in studies regarding the privacy concerns and trust issues of Internet users related to … disclosing personal information is strongly related to their privacy concerns and trust over social media websites. The effect of … – trust relationship was also discussed. We demonstrate that privacy and trust remain the main predictors in online social …

Persistent link: https://www.econbiz.de/10010929599

Erfolgreiches Suchmaschinen-Marketing : Wie Sie bei Google, Yahoo, MSN & Co. ganz nach oben kommen

Greifeneder, Horst - 2006

Persistent link: https://www.econbiz.de/10004920172

Suchen und Finden im Internet

Eberspächer, Jörg - 2007

Persistent link: https://www.econbiz.de/10004882601

Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling

Bischopnick, Yvonne - 2007

Persistent link: https://www.econbiz.de/10004900104

IMPLICACIONES DEL USO DE BUSCADORES EN EL COMPORTAMIENTO DE COMPRA ONLINE / IMPLICATIONS OF THE SEARCH ENGINES USE IN THE ONLINE SHOPPING BEHAVIOUR

Ruiz Mafé, C.; Sanz Blas, S. - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 3, pp. 69-82

El objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto...

Persistent link: https://www.econbiz.de/10010565847