Social marketing recognizes that neither government nor education can solve the growing range of complex social policy issues facing societies. Social marketing is about voluntary behavioural change for the good of the individual and society, combining individual factors with institutional,...

The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been...

The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers...