Socio-Marketing (Social-Marketing)
Year of publication: |
1982
|
---|---|
Authors: | Raffée, Hans ; Wiedmann, K. Peter |
Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 42.1982, 3, p. 465-466
|
Subject: | Social marketing |
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