This study attempts to devise a new theoretical framework to classify and develop predictors of box office performance for theatrical movies. Three dependent variables including total box office, first-week box office, and length of run were adopted. Four categories of independent variables were...

This article reviews the diversification patterns of the leading global media conglomerates and proposes an analytical framework for examining the factors that influence these strategic choices. Using a case study approach, we analyzed the top 7 global media conglomerates' product and...