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QQ, the largest virtual community in China, generates relational social capital that facilitates social shopping behaviours across channels. Based on social capital theory, this study assesses how social identification and knowledge creation influence social shopping behaviours; and how purchase...
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This research examines Generation Y employees' retail work experience. Based upon Brown and Peterson's [Brown SP, Peterson RA, Antecedents and consequences of salesperson job satisfaction: meta-analysis and assessment of causal effects. J Mark Res 1993; 30: 63-77; Brown SP, Peterson RA, The effect of...
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