Frequently, the term "acceptance" is used in consumer marketing for an evaluation of the sales/market success of products. In this respect, the Anglo American literature makes only a scant distinction between the classical terms of attitude, adoption or diffusion. On the basis of reflections...

Previous literature highlights employees’ creativity as an important means to foster innovation and competitive advantage in companies. Transformational leadership is a leadership approach aiming at stimulating and encouraging the creative performance of employees. However, contradictory...

This study aims to analyze the conditions of the initial internationalization decision in the network economy. Based on the information systems, international entrepreneurship, and entrepreneurship literature, factors, which constitute the internationalization propensity, are elicited. The...

In the Net Economy, numerous start-ups relying on Internet-based business models have been founded in the recent years. In these ventures IT experts are confronted with different requirements to those of traditional software development. It can thus be assumed that founders in the Net Economy...

LetsWorkIt.de is a German B2C platform for different kinds of service and handcraft orders. Based on the concept of reverse auctions, demanders compose descriptions of the required services to place orders on the platform. The supplier bidding lowest at the end of the auction obtains the right...

This article analyses the decision-making process of venture capitalists and examines the uncertainty they encounter in evaluating investment proposals. Based on the economics of information we identify different degrees of uncertainty in the course of the investment process. Empirical results...

This paper applies ambidextrous management to entrepreneurial growth companies. Ambidexterity aims at overcoming organizational inertia that threatens organizational survival. The concept is typically applied to established corporations in order to cure existing inertia. However, ambidextrous...

This paper analyzes the decision process of venture capitalists. The study focuses on aligning the evaluation uncertainty in the decision criteria of venture capitalists with the progress of the process. The reasoning builds from the concept of search, experience and credence qualities, which...