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Persistent link: https://www.econbiz.de/10010535801
This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …
Persistent link: https://www.econbiz.de/10009448097
This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …
Persistent link: https://www.econbiz.de/10009483325
brand recommend intention – and consumer purchase involvement, which is reflected by the degree to which consumers seek …
Persistent link: https://www.econbiz.de/10010556135
Universities - in the UK and elsewhere - are caught on the horns of a dilemma: they need to innovate in course design, but have little or no money available for speculative investment in new programmes. This paper presents an approach to curriculum design that links the pedagogical concerns of...
Persistent link: https://www.econbiz.de/10012731207
The voluntary disclosure of company's private information is increasingly at the center of the attention of managers. This tendency has also been analyzed by several accounting organizations - AICPA1, FASB2, IASC3 and also SEC4 - which have recently developed several documents on the...
Persistent link: https://www.econbiz.de/10012735084
Remarks delivered at the July 2002 conference quot;Economic Statistics: New Needs for the Twenty-First Century,quot; cosponsored by the Federal Reserve Bank of New York, the Conference on Research in Income and Wealth, and the National Association for Business Economics
Persistent link: https://www.econbiz.de/10012784394
We demonstrate that people discount delayed task outcomes due to perceived changes over time in supplies of slack. Slack is the perceived surplus of a given resource available to complete a focal task. For temporally near events, investing a resource for one purpose may cause one to fail to...
Persistent link: https://www.econbiz.de/10012708169
This paper develops a model of the interplay between corporate leverage and product differentiation strategy. Leverage improves managerial discipline, but it can also raise customer concerns about a vendor's long-term viability. We argue that customer concerns about firm viability will be...
Persistent link: https://www.econbiz.de/10012708248
Dishonesty plays a large role in the economy. Causes for (dis)honest behavior seem to be based partially on external rewards, and partially on internal rewards. Here, we investigate how such external and internal rewards work in concert to produce (dis)honesty. We propose and test a theory of...
Persistent link: https://www.econbiz.de/10012756882