marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends …. Managerial recommendations for timeshare marketing tactics are discussed. …

This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …