Similar Search Results

Immagine territoriale e identità globale. L'utilizzo del legame con il territorio nello sviluppo della marca

Tiziano, Vescovi; Paola, Gazzola - In: Micro & Macro Marketing (2007) 3, pp. 321-338

The purpose of this study is to carry out an analysis about the existing relationship between brand and territory and about the effects the second one has on the brand growth in a global contest. A review of the current literature available on this topic gives the chance to develop a theoretical...

Persistent link: https://www.econbiz.de/10010968570

Formation of a Territorial Brand Using Example of the Kharkiv Oblast

Prytychenko Tamara I.; Prokhorova Tetiana P.; Rozhko … - In: Business Inform (2014) 3, pp. 83-94

The article considers the notion, stages of formation of the territorial brand and approaches to the territorial brand positioning. It justifies expediency of the territorial brand formation. It analyses existing approaches to the territorial brand formation using example of the Kharkiv oblast,...

Persistent link: https://www.econbiz.de/10010855406

ФОРМИРОВАНИЕ БРЕНДА ТЕРРИТОРИИ НА ПРИМЕРЕ ХАРЬКОВСКОЙ ОБЛАСТИ

ИВАНОВНА, ПРИТЫЧЕНКО ТАМАРА; … - In: Бизнес Информ (2014) 3, pp. 83-94

В статье рассмотрены понятие, этапы формирования территориального бренда, подходы к позиционированию бренда территории. Обоснована целесообразность...

Persistent link: https://www.econbiz.de/10011248895

Using cluster analysis in measuring social domain of territorial brand

Baskakova, Irina; Stepanova, Zlata - In: Perspectives of Innovation in Economics and Business (PIEB) 2 (2009) 2, pp. 54-57

Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of territory using investigation object “territorial and social systems (TSS)” with their further classification...

Persistent link: https://www.econbiz.de/10010836948

Beyond the Bubbles: Identifying other purchase decision variables beyond country of origin effect that make Australians buy Champagne

Morton, Anne-Louise; Healy, Marilyn J.; Rivers, Cheryl J. - 2004

country. In this paper, we propose a model of Champagne purchase decision variables that places COOE as secondary to … be motivated by country of origin effect (variable 2) to buy Champagne, and willing to spend a considerable sum of money … Champagne purchased. Areas for future research are also outlined. …

Persistent link: https://www.econbiz.de/10009437976