In this analysis we compare WTP estimates of responses separately modelling choice sets of forced choices from those of unforced choices in order to measure the effect of forced choice in Choice experiment. This comparison is done while still maintain constant task complexity and evaluated in...

Much of Hawaii’s economy relies on its unique marine environments, which are threatened by degradation from stormwater runoff. Using a stated preference method of choice-based conjoint (CBC) analysis, based on stylized photographs, this study examines both residents’ and visitors’ marginal...

Using individual business surveys, this study examines the most important factors for firms' decisions to relocate or expand in the past as well as their intention to relocate or expand in the future. Results indicate that factors related to firms' internal characteristics, features of location...

This study offers insights on consumer acceptance and willingness to pay for three value-added blueberry products. A modified payment card approach was used. The analytical framework adopted allows the researcher to attach straightforward economic interpretation to the estimated impacts of...

This article uses a case study involving Hawaii food baskets to show that although a choice based conjoint experiment can elicit respondents’ most preferred alternative, this “preferred†option may not be one that respondents are willing to purchase. Thus, a choice based...

China is an emerging market for U.S. agricultural products. However, producers in Hawaii face challenges in entering this market due to their small volume and lack of expertise. A marketing strategy involving packaging food products in handmade containers as Hawaiian gift baskets may hold some...

In the fall of 2012, a survey was distributed among current students in agricultural and resource economics or affiliated graduate programs at 30 major U.S. universities. The purpose of this survey was to elicit the thoughts and opinions of the graduate student population with regards to their...

Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make...

Nanotechnology has tremendous potential in food and agriculture. Few economic studies focused on specific products made using nanotechnology, let alone food or food related products. Using a national choice experiment survey, this analysis examines consumers’ valuations for nano-attributes. As...