The structure of the agriculture sector in Australia appears to pose a fundamental constraint to 'product marketing' and 'value-adding' initiatives of the kind for which many are calling. A case is presented in this paper for the search for differentiation opportunities (as a rubric for product...

Public good objectives have, for many years, encouraged governments to target farmers with propositions for change to their production practices. Initially these propositions were attempts to accelerate the adoption of innovations that offered enhanced productivity. They have come to include...

Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers...

Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale;...

The focus of farm management, as a discipline, has reflected historically the assumption that farms are embedded in near-perfectly competitive market structures. The common validity of this assumption is plain. As open systems, farms have asymmetric relationships with their environment: they are...

Historically research about diffusion has largely been focused on rates of adoption and explanations for them. This is a matter of secondary importance, arguably, to the question of the likely total level of adoption. In the case of agricultural innovations total adoption can be expected to be...