During the summer of 1990 we asked all of the U.S. commodity promotion organizations we could identify to complete a questionnaire about their objectives, program activities, and evaluation methods. The 116 organizationsthat responded had a total staff of 2,017 and invested over $750 million in...

This study reports an effort to improve estimates of the cost of reconstituted milk relative to fresh milk. The cost advantage of reconstituted milk is calculated for representative plants in six cities across the U.S. The implications for farm prices of lower cost reconstituted milk are discussed.