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Strategic upfront marketing channel integration as an entry barrier
Matsui, Kenji - In: European Journal of Operational Research 220 (2012) 3, pp. 865-875
market should vertically integrate or separate their marketing channels in a dynamic noncooperative game setting. Previous … operational research models have shown that the separation of the marketing channel with the adoption of a two-part tariff … specific region, marketing channel integration dominates the separation strategy when one of the two firms is the incumbent …
Persistent link: https://www.econbiz.de/10010597658
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Retail Channel Structure Impact on Strategic Engineering Product Design
Williams, Nathan; Kannan, P. K.; Azarm, Shapour - In: Management Science 57 (2011) 5, pp. 897-914
We examine, in a strategic setting, the broad issue of how retail channel structures--retail monopoly versus retail duopoly--impact a manufacturer's optimal new product design, both in terms of engineering design specifications as well as manufacturer and retailer profits. Our strategic...
Persistent link: https://www.econbiz.de/10009203733
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Multiple Market Entry, Cost Signalling and Entry Deterrence
Srinivasan, Kannan - In: Management Science 37 (1991) 12, pp. 1539-1555
A low-cost incumbent may limit price to informatively signal her cost to an uncertain potential entrant, and therefore deter entry. We enrich this model by investigating the strategic pricing behavior of the incumbent when she operates in multiple markets. We demonstrate that the low-cost...
Persistent link: https://www.econbiz.de/10009203744
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Why are Some Salespeople More Aggressive than Others?
Franz, Wan-Ju - In: Atlantic Economic Journal 42 (2014) 4, pp. 383-397
Why are salespeople in certain industries (such as cars and mattresses) aggressive, while their counterparts in other industries (such as luxury boutiques) relatively customer-oriented? Using a principal-agent-customer model, this paper demonstrates that the level of salesperson aggressiveness...
Persistent link: https://www.econbiz.de/10011155068
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First Movers, Non Movers and Social Gains from Supporting Entry in Markets for Nature-Based Recreational Goods
Vedel, Suzanne Elizabeth; Jacobsen, Jette Bredahl; … - In: Scandinavian Forest Economics: Proceedings of the …, 42
In general most nature-based recreational goods and benefits are considered positive externalities of production, as they are usually not subject to trade. So far, a low degree of rivalry among most user groups and legally defined rights has secured these benefits as almost a public good. Yet,...
Persistent link: https://www.econbiz.de/10011200858
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Product innovation when consumers have switching costs
Salies, Evens - Centre de recherche en Économie (OFCE), Sciences … - 2011
Economists have long recognized that in free markets, incentives to innovate will be diluted unless some factors grant innovators with a temporary monopoly. Patenting is the most cited factor in the economic literature. This survey concentrates on another factor that confers innovators with...
Persistent link: https://www.econbiz.de/10009132167
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A reflection on analytical work in marketing: Three points of consensus
Thomadsen, Raphael; Zeithammer, Robert; Iyer, Ganesh; … - In: Marketing Letters 23 (2012) 2, pp. 381-389
Persistent link: https://www.econbiz.de/10010867884
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Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing; Xie, Jinxing; Deng, Xiaoxue; Xiong, Huachun - In: European Journal of Operational Research 227 (2013) 2, pp. 401-407
Cooperative (co-op) advertising has been widely used in practice and employed as a strategy to improve the performance of a distribution channel. It is known from the existing models that co-op advertising could not achieve the channel coordination (i.e., maximize the total channel profit). In...
Persistent link: https://www.econbiz.de/10010871081
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Estimating Coke and Pepsi's price and advertising strategies
Golan, Amos; Karp, Larry; Perloff, Jeffrey M. - Department of Agricultural and Resource Economics, … - 1999
Persistent link: https://www.econbiz.de/10010843143
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Optimal dynamic environmental policies of a profit maximizing firm
Kort, Peter; van Loon, P.M.J.J.; Luptacik, M. - Tilburg University, School of Economics and Management - 1990
Persistent link: https://www.econbiz.de/10011087106