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direct mailings of different charities within a short period of time and competition is highly relevant. We construct a …
Persistent link: https://www.econbiz.de/10011067470
. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV …
Persistent link: https://www.econbiz.de/10005634073
This paper examines the role that advertising plays in the mutual fund industry and whether advertising affects investors' fund and portfolio choices. Content analysis shows that only a small fraction of fund advertising is directly informative about characteristics relevant for rational...
Persistent link: https://www.econbiz.de/10012726983
Monetary gifts in the form of a gift card can lead one to spend and conceive of these funds differently than if the gift is given as cash. Across four experiments, the presentation of a gift card rather than cash led to both intended and actual spending beyond the amount of the original gift,...
Persistent link: https://www.econbiz.de/10012732520
We present a model of coarse thinking, in which individuals group situations into categories, and transfer the informational content of a given message from situations in a category where it is useful to those where it is not. The model explains how uninformative messages can be persuasive,...
Persistent link: https://www.econbiz.de/10012732569
In this paper, we investigate the effectiveness of the firm's proactive management of consumer-to-consumer communication. We are particularly interested in understanding how, if at all, the firm should go about effecting meaningful word-of-mouth. To tackle this problem, we implemented a...
Persistent link: https://www.econbiz.de/10012738050
Ambush marketing is a marketing strategy that intersects with the law of unfair competition and one that provokes … enacted in New Zealand. The MEMA is sui generis legislation that focuses on unfair competition in relation to major events …
Persistent link: https://www.econbiz.de/10012772714
This Note analyzes the Truth in Truth in Domain Names Act of 2003, the first piece of legislation to criminalize the registration of a misleading Internet domain name with the intent to deceive a person into viewing obscenity, and the first case successfully prosecuted under the Act, United...
Persistent link: https://www.econbiz.de/10012783718
The last ten years have seen a growing number of optimal control theory applications to the field of advertising. This paper presents an up-to-date survey of dynamic optimal control models in advertising that have appeared in the literature.The basic problem underlying these models is an optimal...
Persistent link: https://www.econbiz.de/10012759619
history. The world has become a much more open place, with competition coming from many sources that were of no great …
Persistent link: https://www.econbiz.de/10012766806