Similar Search Results

The 4Cs of the Croatian public healthcare system: social marketing challenges at the dawn of EU accession

Draskovic, Nikola; Valjak, Ana - In: World Review of Entrepreneurship, Management and … 8 (2012) 2, pp. 221-235

social marketing perspective. The exploration of the implementation of the social marketing principles is conducted following … Lauterborn's 4C marketing mix as the theoretical framework. Based on the literature review and primary research finding, this … study provides an overview of the implementation of basic social marketing principles within the Croatian public healthcare …

Persistent link: https://www.econbiz.de/10010670103

The invisible bedrock: four constructs of family business space

Seaman, Claire - In: World Review of Entrepreneurship, Management and … 8 (2012) 3, pp. 297-307

proposed, by networks. …

Persistent link: https://www.econbiz.de/10010670081

The iron fist vs. the invisible hand: interventionism and libertarianism in environmental economic discourses

Maymin, Philip Z.; Lim, Tai Wei - In: World Review of Entrepreneurship, Management and … 8 (2012) 3, pp. 358-374

Drawing from a broad range of sources, we define and discuss the two primary ways of contemplating issues related to environmental economics, namely, interventionism and libertarianism. We then interpret a cellular automaton as a model that allows for either approach, as well as anarchy, and...

Persistent link: https://www.econbiz.de/10010816974

Profiling micro-enterprises: the case of home-based businesses in New Zealand

Clark, Delwyn N.; Douglas, Heather - In: World Review of Entrepreneurship, Management and … 8 (2012) 3, pp. 265-284

operating both at and away from home. The importance of sources of finance, marketing activities, relationships, and business …

Persistent link: https://www.econbiz.de/10010670086

Tendering and decision-making: a case on pharmaceutical products

Dankers, Sven; Vieira, Rui - In: World Review of Entrepreneurship, Management and … 8 (2012) 2, pp. 236-263

In order to contain expenditures for pharmaceuticals, the latest healthcare reforms have focused on decentralising German pharmaceutical market. Health insurance funds are now able to tender the products and subsequently conclude rebate contracts with one or more companies. Considering the...

Persistent link: https://www.econbiz.de/10010670125

Healthcare system as a value network

Myllärniemi, Jussi; Helander, Nina - In: World Review of Entrepreneurship, Management and … 8 (2012) 2, pp. 196-207

Healthcare systems consist of many different kinds of actors with varying interests and purposes. This forms a complex set of relationships, which can be seen as a network. The interesting question is how to balance in the network the needs of the patient as the customer and the purposes of the...

Persistent link: https://www.econbiz.de/10011130254

Macro-level perspective of consumer ethnocentrism: a panel data study in Turkey

Altintas, Murat Hakan; Harcar, Talha; Dulgeroglu, Ismail; … - In: World Review of Entrepreneurship, Management and … 7 (2011) 4, pp. 402-421

This article analyses the relationship between the main antecedents of and imports/GNP ratio as a subtle reflector of macro-level consumer ethnocentrism (CE). We constructed a model that reflects the macro level ethnocentrism in a domestic country. This ratio expresses the economy openness of a...

Persistent link: https://www.econbiz.de/10009353059

Value creation through new technologies vs. offer digitalisation

Frackiewicz, Ewa - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 276-290

article presents some results of an extensive empirical study on the impact of computerisation of marketing on the network …

Persistent link: https://www.econbiz.de/10009353055

Human resource management - practices, performance and strategy in the Italian hotel industry

Bresciani, Stefano; Thrassou, Alkis; Vrontis, Demetris - In: World Review of Entrepreneurship, Management and … 8 (2012) 4, pp. 405-423

The aim of this paper is to study the relationship between human resource management (HRM) and organisational …

Persistent link: https://www.econbiz.de/10010670074

Innovations in primary care management: a Brazilian experience

Nodari, Cristine Hermann; Olea, Pelayo Munhoz; Dorion, Eric - In: World Review of Entrepreneurship, Management and … 8 (2012) 2, pp. 165-180

, simulating health and more equitable human development conditions toward a better public health management strategy. …

Persistent link: https://www.econbiz.de/10010670089

1
2
3
4
5
6
7
8
9
10
Next
Last