The 4Cs of the Croatian public healthcare system: social marketing challenges at the dawn of EU accession
Year of publication: |
2012
|
---|---|
Authors: | Draskovic, Nikola ; Valjak, Ana |
Published in: |
World Review of Entrepreneurship, Management and Sustainable Development. - Inderscience Enterprises Ltd, ISSN 1746-0573. - Vol. 8.2012, 2, p. 221-235
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | public healthcare | social marketing | healthcare services | Robert Lauterborn | 4Cs | customer value | convenience cost communication | Croatia | EU accession | European Union | political challenges | legal challenges | economic challenges | harmonisation | law | public sector | well being | individuals | society | marketing mix | user satisfaction | entrepreneurship | entrepreneurs | entrepreneurialism | management | sustainable development | sustainability |
-
Innovation, economic freedom and happiness
Kantor, Rhonda, (2012)
-
Datta, Saroj K., (2011)
-
Managing core competences to create value for customers
Neganova, Irina Sergeevna, (2010)
- More ...
-
Draskovic, Nikola, (2012)
-
Drasković, Nikola, (2012)
-
Advertising in Croatia: historical and environmental change framework
Draskovic, Nikola, (2006)
- More ...