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Gli strumenti di misurazione delle strategie di content marketing: un confronto tra imprese italiane e inglesi

Rancati, Elisa; Gordini, Niccolò - In: MERCATI E COMPETITIVITÀ 2015/1 (2015) 1, pp. 45-74

Negli ultimi anni i managers e gli studiosi di marketing hanno mostrato un crescente interesse nella misurazione delle attività di content marketing per ottenere vantaggio competitivo. Nonostante ciò in letteratura si annoverano ancora pochi contributi sul tema. Il paper intende: 1) analizzare...

Persistent link: https://www.econbiz.de/10011246134

GROWTH HACKING PRACTICES IN A START-UP: A CASE STUDY ON THECON.RO

GERU, Marius; RUSU, Ema; CAPATINA, Alexandru - In: Risk in Contemporary Economy (2014), pp. 212-216

Despite the increasing awareness of content marketing tools in the academic community, the benefits of growth hacking were highlighted especially in blog posts and several e-books. This paper examines the particular features of growth hacking techniques, which differentiates it from traditional...

Persistent link: https://www.econbiz.de/10010812423

DIGITAL CONTENT MARKETING FOR ORGANISATIONS AS BUYERS

Rakić, Beba; Rakić, Mira - „Ekonomika“ Society of Economists, Niš (Serbia) - 2014

In the information century, the behavior of organizations in the business market is changing. Organizations as buyers have much more power at the business market. Organizations as sellers respond with the creation and free sharing of content that is important for potential and actual customers....

Persistent link: https://www.econbiz.de/10010789954

DIGITAL CONTENT MARKETING FOR ORGANISATIONS AS BUYERS

Rakić, Beba; Rakić, Mira - „Ekonomika“ Society of Economists, Niš (Serbia) - 2014

Persistent link: https://www.econbiz.de/10011093982

A conceptual decision-making framework for the delivery of innovative change in organisations

Weippert, Achim - 2010

late 2007 to mid 2009. A Delphi study was embarked on in June 2008, inviting fifteen building and construction industry … members to form a panel and take part in a Delphi study. The selection criterion required panel members to have senior … public industry organisations and tertiary / research and development (R&D) universities. The Delphi study developed …

Persistent link: https://www.econbiz.de/10009438180

Better communication for successful food technology development: A Delphi study

Ragona, M.; Raley, M.; Sijtsema, S.J.; Frewer, L.J. - Associazione Italiana di Economia Agraria e Applicata - … - 2013

study, preliminary results of a Delphi survey aiming to identify opinions and priorities of various key players regarding …

Persistent link: https://www.econbiz.de/10010879193

Acceptability of energy sources using an integration of the Delphi method and the analytic hierarchy process

Zio, Simone Di; Maretti, Mara - In: Quality & Quantity: International Journal of Methodology 48 (2014) 6, pp. 2973-2991

Delphi method and the analytic hierarchy process (AHP). While Delphi seeks a convergence of opinions among a group of experts …, the AHP helps solve complex decision problems using a hierarchical structure. To integrate the Delphi and AHP methods, we …

Persistent link: https://www.econbiz.de/10010949419

Decision making in emerging markets: The Delphi approach's contribution to coping with uncertainty and equivocality

Winkler, Jens; Kuklinski, Christian Paul Jian-Wei; … - In: Journal of Business Research 68 (2015) 5, pp. 1118-1126

asymmetries, we then elaborate the potential of future-oriented Delphi studies to serve as an information processing aid. To … demonstrate the applicability of Delphi-based studies in the context of emerging markets we draw on case examples centered on …

Persistent link: https://www.econbiz.de/10011209102

Analyzing risk management in Mediterranean Countries: The Syrian perspective

Santeramo, Fabio Gaetano; Di Pasquale, Jorgelina; … - Volkswirtschaftliche Fakultät, … - 2012

a field activity that allowed to understand the issue based on experts’ opinions. We performed a Delphi Method in …

Persistent link: https://www.econbiz.de/10011259660

Group Confidence Pressures in Iterative Decisions

Boje, David M.; Murnighan, J. Keith - In: Management Science 28 (1982) 10, pp. 1187-1196

This study investigated the effects of two group decision making techniques on a set of four problems in groups of sizes 3, 7, and 11. Participants included 192 male and 132 female undergraduates. Estimates that could be evaluated for accuracy for each of the problems were collected for a series...

Persistent link: https://www.econbiz.de/10009218403