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FEATURE: DEVELOPMENTS IN THE US - Media planners look beyond the numbers
Poltrack, David - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 8, pp. 31-33
Persistent link: https://www.econbiz.de/10006786726
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Internet Ad Buys-What Reach and Frequency Do They Deliver?
Wood, Leslie - In: Journal of advertising research 38 (1998) 1, pp. 21-28
Persistent link: https://www.econbiz.de/10006523609
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Recency in Media Planning Re-Defined
Reichel, Walter; Wood, Leslie - In: Journal of advertising research 37 (1997) 4, pp. 66-74
Persistent link: https://www.econbiz.de/10006525830
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Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns
Wood, Leslie - In: Journal of advertising research 49 (2009) 2, pp. 186-192
Persistent link: https://www.econbiz.de/10008273041