This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of … marketing concept of management comes under review, along with the strategic management approaches to business, buildup and … alignment of economic interests of business stakeholders. A roadmap for resolving the problems of modern marketing is proposed …

theoretical model of a dominant firm because it had a marketing orientation, used an effective quality-based competitive strategy … and possessed the six critical marketing capabilities that business research shows enable the best performing firms to …

marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one …

Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid … must develop a marketing plan (marketing strategy and the 4Ps of product, price, place, and promotion) to analyze what each …

This case concerns an entrepreneurial start-up firm that is dealing with strategic management and marketing issues. The … competitive industry to develop strategic marketing strategies. The case is oriented towards upper-level undergraduate or MBA … marketing students and can be taught within a one to two-hour class with several hours of outside student preparation. Although …

strategic marketing tools that would help to use the competitive advantages. The article also discussed in details the factors …

implementing strategic management and marketing, based on corporate experience. Participating directly in this process at the top …. Unlike strategic management, strategic marketing can be implemented at the level of each university, without being necessary …