The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry
Year of publication: |
2010-12
|
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Authors: | Silver, Jonathan D. |
Publisher: |
Taylor & Francis |
Subject: | MARKETING | Cinema Studies | Pathe | Dominance | Entertainment | Marketing orientation | Strategic marketing | Marketing capabilities | Film industry |
Type of publication: | Article |
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Notes: | Silver, Jonathan D. (2010) The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry. Continuum: Journal of Media & Cultural Studies, 24(6), pp. 877-895. Creative Industries Faculty; Film and Television |
Source: | BASE |
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