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Reardon, Thomas
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97
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
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59
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53
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53
Choices
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RePEc
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1
Der Einfluss von Emotionen auf Markenproduktentscheidungen : Theoretische Fundierung und empirische Analyse mit Hilfe der funktionellen Magnetresonanztomographie
Plassmann, Hilke
-
2006
Persistent link: https://www.econbiz.de/10004909748
Saved in:
2
Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens
-
2009
Persistent link: https://www.econbiz.de/10004945917
Saved in:
3
Diffusing
marketing
theory and research : the contributions of Bauer, Green, Kotler, and Levitt ; [Proceedings of the 10. Paul D. Converse Symposium held at the Univ. of Illinois,...
Andreasen, Alan R.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10004064481
Saved in:
4
Changing the course of
marketing
: alternative paradigms for widening
marketing
theory
Dholakia, Nikhilesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004059945
Saved in:
5
THEORY CONSTRUCTION IN
MARKETING
: SOME THOUGHTS ON THINKING / GERALD ZALTMAN ; KAREN LEMASTERS ; MICHAEL HEFFRING
Zaltman, Gerald
;
Lemasters, Karen
;
Heffring, Michael
-
1982
Persistent link: https://www.econbiz.de/10004763840
Saved in:
6
Die hundertjährige Geschichte des
Marketing
in Deutschland
Sabel, Hermann
-
1998
Persistent link: https://www.econbiz.de/10004292369
Saved in:
7
Kritik der Markttheorie
1975
Persistent link: https://www.econbiz.de/10004857210
Saved in:
8
Marketing-Theorie
: Eine Einführung
Kuß, Alfred
-
2009
Persistent link: https://www.econbiz.de/10004933126
Saved in:
9
Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, André
-
2008
Persistent link: https://www.econbiz.de/10004910026
Saved in:
10
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004923617
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