On "brand" : whether a semiotic marketing system or not
Year of publication: |
2015
|
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Authors: | Gaski, John F. |
Other Persons: | Conejo, Francisco (reviewed) ; Wooliscroft, Ben (reviewed) |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 387-390
|
Subject: | branding | marketing conceptual systems | marketing definitions | marketing language | marketing theory | macromarketing | Markenartikel | Brand | Markenführung | Brand management | Marketing | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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