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Determinants of children's attitudes towards "advergames": the case of Mexico

Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 112-120

Persistent link: https://www.econbiz.de/10008270673

Consumer responses to East-West writing system differences: A literature review and proposed agenda

Hernandez, Monica D.; Minor, Michael S. - In: International marketing review 27 (2010) 5, pp. 579-594

Persistent link: https://www.econbiz.de/10008640537

Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S.; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-733

Persistent link: https://www.econbiz.de/10009974231

A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames

Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-327

Persistent link: https://www.econbiz.de/10009266436

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of business research : JBR 63 (2010) 9, pp. 935-943

Persistent link: https://www.econbiz.de/10008443963

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of Business Research 63 (2010) 9-10, pp. 935-942

This study examines the effects of the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, on consumers' perceived online service quality and satisfaction during service encounter. The findings showed that, between task-oriented and task-free consumers, the patterns of...

Persistent link: https://www.econbiz.de/10008871559