model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand … concept of brand trust is defined in the context of risk and expectations. Brand loyalty is operationalized as behavioral … general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …

equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …

Does expected partner or task related criteria affect how trust and loyalty is developed between tourism firms? This … and experienced trust, should build loyalty between tourism firms. The model provides a more precise assessment for … role of experienced trust in transforming different partner selection criteria into loyalty. The contribution of the model …

to synthesize 10 essays on relationships between five constructs – reciprocity, trust, cooperation, interorganizational … commitment and loyalty. The results indicate that relationships are based upon a long term orientation. Secondly, relationships …, interpersonal commitments, reciprocity and trust. The ultimate outcome of this process is stability and maturity, which means …