Mahrous, Abeer A.; Hussein, Rania S. - In: International Journal of Management and Marketing Research 5 (2012) 3, pp. 43-55
This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of...
