Introducing the new product Alwan in the Egyptian Market
Year of publication: |
2015
|
---|---|
Authors: | Hussein, Rania S. ; Helal, Nariman ; Derbala, Farah ; Naguib, Salma ; Soliman, Nouran ; Aburamadan, Hend ; Mostafa, Hend |
Published in: |
The MENA journal of business case studies : MENA. - Norristown, Pa. : IBIMA Publ., ISSN 2326-7038, ZDB-ID 2686320-0. - Vol. 2015.2015, p. 1-8
|
Subject: | brand | Alwan | introduction | Egypt | Ägypten | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
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