Similar Search Results

Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks

Magnusson, Peter; Wilson, Rick T.; Zdravkovic, Srdan; … - In: International marketing review 25 (2008) 2, pp. 183-201

Persistent link: https://www.econbiz.de/10008052394

Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier

Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-508

Persistent link: https://www.econbiz.de/10009286454

"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters

Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-473

Persistent link: https://www.econbiz.de/10009286457

Technology readiness and usage: a global-identity perspective

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 250-265

Persistent link: https://www.econbiz.de/10008301597

Meta-analysis of cultural differences: Another slice at the apple

Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International Business Review 17 (2008) 5, pp. 520-532

We present a meta-analysis of the effects of cultural differences on multinational firms' entry strategy and performance. Replicating previous studies, we find only a weak negative relationship between cultural differences and both entry strategy and performance. However, when the moderating...

Persistent link: https://www.econbiz.de/10009213220

Dimensions of fit between a brand and a social cause and their influence on attitudes

Zdravkovic, Srdan; Magnusson, Peter; Stanley, Sarah M. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 151-161

Persistent link: https://www.econbiz.de/10008427704

Meta-analysis of cultural differences: Another slice at the apple

Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-532

Persistent link: https://www.econbiz.de/10008099647

Meta-analysis of cultural differences: Another slice at the apple

Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-533

Persistent link: https://www.econbiz.de/10008897236

Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies

Magnusson, Peter; Westjohn, Stanford A.; Boggs, David J. - In: Journal of international marketing 17 (2009) 2, pp. 23-41

Persistent link: https://www.econbiz.de/10008250774

Croatia: A country "created from God's tears"

Zdravkovic, Srdan; Amine, Lyn S. - In: Thunderbird international business review 49 (2007) 4, pp. 445-474

Persistent link: https://www.econbiz.de/10007742826