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Brand power
Stobart, Paul (contributor) - 1994
Persistent link: https://www.econbiz.de/10004203773
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Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens - 2009
Persistent link: https://www.econbiz.de/10004945917
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Die Handhabung des Moderisikos
Brosche, Oliver - 1994
Persistent link: https://www.econbiz.de/10004197806
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Fashion marketing
Bohdanowicz, Janet; Clamp, Liz - 1994
Persistent link: https://www.econbiz.de/10004223216
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ERFOLGSGEHEIMNIS OST : SURVIVAL-STRATEGIEN DER BESTEN MARKEN UND WAS MANAGER DARAUS LERNEN KÖNNEN
Zschiesche, Arnd - 2009
Persistent link: https://www.econbiz.de/10004949815
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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Exclusive Marken : Erfolgsformeln, Marketingstrategien, Unternehmensphilosophien
Talkenberger, Peter P.; Mens-Schimann, Elfi - 1993 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004174635
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010981045
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Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne - 2007
Persistent link: https://www.econbiz.de/10004921217