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This paper deals with an issue that has been identified in many markets where there are large numbers of package tourists. In Australia, there have been a number of studies undertaken into the use of a range of dubious business practices employed by Inbound Tour Operators (ITOs), particularly in...
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[Extract] Brands are powerful marketing tools that are used to build consumer awareness of a product. From a destination perspective a unique brand facilitates differentiation from competitors. An important element in the branding process is identifying the psychological push factors that...
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The Gross Product of the Northern Territory accounts for approximately 1.2% of Australian GDP. The economic growth record of NT in the past few years has been well below all Australian states and territories but the per capita income of NT remains higher than the national per capita income. Due...
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Shopping is an activity that is central to the tourism experience. It is also an important source of employment and often generates significant revenue for the public sector. For the retail to function effectively, retailers need to understand the needs of their customers and update their range...
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