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WELCOME TO THE EXPERIENCE ECONOMY
Pine II, B.Joseph; Gilmore, James H. - In: Harvard business review : HBR 76 (1998) 4, pp. 97-105
Persistent link: https://www.econbiz.de/10005975918
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THE FOUR FACES OF MASS CUSTOMIZATION
Gilmore, James H.; Pine II, B.Joseph - In: Harvard business review : HBR 75 (1997) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10005986936
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Customer experience places: the new offering frontier
Gilmore, James H.; Pine Ii, B.Joseph - In: Planning review : a publ. of The Planning Forum, The … 30 (2002) 4, pp. 4-11
Persistent link: https://www.econbiz.de/10006616239
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Satisfaction, sacrifice, surprise: Three small steps create one giant leap into the experience economy
Pine II, B.Joseph; Gilmore, James H. - In: Planning review : a publ. of The Planning Forum, The … 28 (2000) 1, pp. 18-23
Persistent link: https://www.econbiz.de/10006623260
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BEYOND GOODS AND SERVICES
Gilmore, James H.; Pine II, B.Joseph - In: Planning review : a publ. of The Planning Forum, The … 25 (1997) 3, pp. 10-21
Persistent link: https://www.econbiz.de/10006630948
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Get Real - Does what your bank says about itself align with the reality that customers encounter? In today's experience economy, customers increasingly expect all types of business...
Pine II, B.Joseph; Gilmore, James H. - In: ABA bank marketing : the premier source of innovative … 40 (2008) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10008250967
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Keep It Real - Learn to understand, manage, and excel at rendering authenticity.
Pine II, B.Joseph; Gilmore, James H. - In: Marketing management : a quarterly business management … 17 (2008) 1, pp. 18-24
Persistent link: https://www.econbiz.de/10007908689
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Book Review - Shlomo Maital on The Experience Economy: Work Is Theatre & Every Business a Stage
Pine II, B.Joseph; Gilmore, James H. - In: Sloan management review 40 (1999) 4, pp. 93-96
Persistent link: https://www.econbiz.de/10006297072
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LETTERS
Gilmore, James H.; Pine II, B.Joseph; Huff, Anne Sigismund - In: Sloan management review 38 (1997) 3, pp. 4-8
Persistent link: https://www.econbiz.de/10006316021
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Willkommen in der Erlebnisokonomie
Pine, B.Joseph; Gilmore, James H. - In: Harvard-Business-Manager : das Wissen der Besten 21 (1999) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10007059423