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Teaching basic marketing accountability using spreadsheets: An exploratory perspective
Bae, Hyokwan
;
Park, Kyung-Soon
;
Chung, Yun-Chul
;
Jung, …
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 182-191
Persistent link: https://www.econbiz.de/10008378555
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