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Emergence of Gamified Commerce: Turning Virtual to Real

Harwood, Tracy - In: Journal of Electronic Commerce in Organizations (JECO) 10 (2012) 2, pp. 16-39

This paper, published in large part in Ciaramitaroâ€™s (2011) Virtual Worlds and E-Commerce, reflects how gaming and virtual worlds have impacted on ecommerce in recent years. A dynamic commercial environment with massive growth in user numbers and an overspill into real worlds through...

Persistent link: https://www.econbiz.de/10011140268

Business negotiations in the context of strategic relationship development

Harwood, Tracy - In: Marketing intelligence & planning 20 (2002) 6, pp. 336-348

Persistent link: https://www.econbiz.de/10006972294

The moderating influence of client sophistication on relationships within business-to-business credence service markets

Garry, Tony; Harwood, Tracy - In: The journal of business & industrial marketing 24 (2009) 5-6, pp. 380-388

Persistent link: https://www.econbiz.de/10008326542

'It's Mine!' - Participation and ownership within virtual co-creation environments

Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3, pp. 290-302

Persistent link: https://www.econbiz.de/10008416314