Cross-cultural marketing of consumer products and services has become an integral part of the mainstream strategic thinking of multinational consumer products firms. These firms must increasingly address ecological concerns of the individuals comprising the various global market segments where...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

El consumidor es cada vez mas exigente y esto ha contribudo a que la calidad de los productors haya cobrado mucha fuerza en la ultima decada. Este atributo adquiere un valor anadido en el mercado agroalimentario, pues la calidad alimentaria tiene un fuerte impacto social y sanitario. Los...

The first known formal assessment of Parmigiano-Reggiano quality dates back to 1867 and was done by a commercial company to promote trade. In 1934, the Consortium, a collective organization of producers, introduced controls to improve market image by using a mark of quality. Beginning in 1954,...

Some rural development strategies are based on the assumption that quality labels may act as levers for inducing economic growth and population migration to rural areas. To investigate the validity of this assumption, we use a new economic geography model. A specific (“labelled”)...