The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Year of publication: |
2006
|
---|---|
Authors: | Lee, Jung-Wan ; Tai, Simon W. |
Published in: |
World Review of Entrepreneurship, Management and Sustainable Development. - Inderscience Enterprises Ltd, ISSN 1746-0573. - Vol. 2.2006, 4, p. 335-350
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | cross-cultural marketing | country-of-origin | corporate image | perceived quality | global brands | consumer behaviour | product quality | purchase intention | Kazakhstan | developing countries | transition economies |
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