Ioana, Petruºcã Claudia - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 1080-1085
customer loyalty. Following the above introduction of describing the significance of customer loyalty, this article discusses … the conceptualisation of relational determinants of loyalty within the three common approaches used in the loyalty … research hypotheses that emphasize the connections between relational determinants of loyalty. This discussion is then followed …