The aim of this article is to provide an overview of the ways in which companies activating in Romania approach corporate social responsibility (CSR) - whether strategically, integrating CSR in the company's sustainable development policies and strategy, or as a short-term public relations...

This paper aims at understanding whether firms should engage in CSR communications towards consumers, or let independent third parties do so. A generalisable sample of 275 adults participated in an experiment, manipulating third-parties credible information (positive information, negative, or...

As part of a strategic approach, aimed at assuring mutual benefits for the social cause and the business organization, a good CSR - Corporate Social Responsibility communication is vital for the success of a CSR program. We argue that there is not a problem with the legitimacy of the CSR...

Purpose – Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....

This Selected Issues paper analyzes the competitive threats to the tourism sector in the Eastern Caribbean Currency Union (ECCU). The paper concludes that the ECCU countries have lost competitiveness globally and vis-à-vis newly emergent Caribbean tourist destinations as a result of both price...

Several authors from the CSR literature have proposed the term “license to operate” when referring to companies and their activities in the relevant communities (Visser, 2008, Post, Preston & Sachs, 2002). Others have implied this term when referring to the types of responsibilities a...