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This paper studies a unique panel dataset of transactions with repeat customers of an insurer that operates in a market in which insurers are not required by law or contract to share information about their customers' records. This dataset is used to test the asymmetric learning hypothesis under...
Persistent link: https://www.econbiz.de/10012746813
This paper uses a unique panel data set of an insurer's transactions with repeat customers. Consistent with the asymmetric learning hypothesis that repeated contracting enables sellers to obtain an informational advantage over their rivals, I find that the insurer makes higher profits in...
Persistent link: https://www.econbiz.de/10011010011
This paper studies a unique panel dataset of transactions with repeat customers of an insurer operating in a market in which insurers are not required by law or contract to share information about their customers' records. I use this dataset to test the asymmetric learning hypothesis that...
Persistent link: https://www.econbiz.de/10005575389
sufficient condition that fully characterizes the optimal targeting strategy for any network structure. The key parameter in this …
Persistent link: https://www.econbiz.de/10011143867
We study the optimal targeting strategy of a planner who seeks to maximize the diffusion of an action in a society … interact locally, so that each agent affects only his neighbors. We find that the optimal targeting strategy depends on two … targeting strategy is exactly the opposite. …
Persistent link: https://www.econbiz.de/10011143870
competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the … targeting ability leads to an increase in the total number of purchases (matches), and hence in the social value of advertising …. Yet, an improved targeting ability also increases the concentration of firms advertising in each market. Surprisingly, we …
Persistent link: https://www.econbiz.de/10008607505
We develop a model of data pricing and targeted advertising. A monopolistic data provider determines the price to access "cookies," i.e., informative signals about individual consumers' preferences. The demand for information is generated by advertisers who seek to tailor their spending to the...
Persistent link: https://www.econbiz.de/10010895666
We analyze data pricing and targeted advertising. Advertisers seek to tailor their spending to the value of each consumer. A monopolistic data provider sells cookies. informative signals about individual consumers' preferences. We characterize the set of consumers targeted by the advertisers and...
Persistent link: https://www.econbiz.de/10010895683
targeting policies. The optimal query price influences the composition of the targeted set. The price of data decreases with the …
Persistent link: https://www.econbiz.de/10010895697
This paper provides a new rationale for bundling based on informational leverage. It is demonstrated that physically tying a product of established quality to one of unknown quality may mitigate the problem of asymetric information encountered in the latter market. Leveraging reputation in one...
Persistent link: https://www.econbiz.de/10005162754