Leone, Robert P.; Robinson, Larry M.; Bragge, Johanna; … - In: Journal of Business Research 65 (2012) 7, pp. 1010-1024
This paper identifies the body of literature related to pricing that exists in 20 marketing or business journals … over 38,800 citations were made to 1945 articles that dealt with some aspect of pricing. Based on these data, we identify … within the domain of pricing have received most attention, and how these topics have evolved in three year periods. In …