Retailers that attempt to gain competitive advantage against the intensive competition and developments existing in the retailing sector, tend to develop their own branded products as a different strategy. The gradually increasing of the tendency to private labels by the retailers makes this...

In this paper, we explain the ambiguous impact of a rule of non-discrimination on the relationships between manufacturers and retailers. We show that such a rule has two conflicting effects on the Formation and the sharing of profits between upstream and downstream firms. We study these elements...

The analysis of the allocation of market power between producers and retailers can not be dissociated from possible switch between brands within store or between stores within brand. The product line differentiation between retailers may then be the result from this allocation of market power...

In this paper, we provide an approach to measuring the overall brand equity of national brands based on customers’ reservation price differential and perceived quality differential between national brand and store brand. Our approach draws upon a utility framework and develops an...

This article offers an economic rationale for national brands to provide private labels to their retailers. We build a game-theoretic model that analyzes the interactions among two national brand manufacturers and one common retailer. In an interesting strategic role, the private label mitigates...

[ES] La apuesta de la distribución por la extensión de su marca a las categorías de productos duraderos, como electrodomésticos y productos electrónicos para el hogar, ha demostrado ser acertada, a pesar de las críticas en contra de esta estrategia. Posiblemente, la mayor familiaridad del...

Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...