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Hospitality industry revenue management performance modelling: uncovering issues associated with inconsistencies in price parity across multiple distribution channels in the US hot...
Maier, Thomas A. - In: International Journal of Revenue Management 5 (2011) 4, pp. 290-307
In the hospitality industry today, online global distribution and product pricing are of critical importance in understanding the effectiveness of revenue management objectives and optimisation of top-line revenue performance. This research proposes a new model which tests hotel online global...
Persistent link: https://www.econbiz.de/10010669606
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Viral Marketing : Wie sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen
Langner, Sascha - 2007 - 2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004909888
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Viral Marketing : Wie Sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen
Langner, Sascha - 2009 - 3., erweiterte Auflage
Persistent link: https://www.econbiz.de/10004945906
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Food trends and the changing consumer
Senauer, Ben; Asp, Elaine Dagmar; Kinsey, Jean - 1991
Persistent link: https://www.econbiz.de/10004138605
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Applications of consumer behavior : readings and exercises
Tom, Gail (contributor) - 1984
Persistent link: https://www.econbiz.de/10004112555
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A primer for daily life
Willis, Susan - 1991
Persistent link: https://www.econbiz.de/10004126216
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Consuming visions : accumulation and display of goods in America ; 1880 - 1920
Bronner, Simon J. (contributor) - 1989 - 1. ed.
Persistent link: https://www.econbiz.de/10004082001
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HEALTH CARE CONSUMERISM / PATRICIA A. HAMILTON
Hamilton, Patricia A. - 1982
Persistent link: https://www.econbiz.de/10004040763
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The low income consumer : adjusting the balance of exchange
Alwitt, Linda F.; Donley, Thomas D. - 1996
Persistent link: https://www.econbiz.de/10004307984
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Multicultural marketing : selling to a diverse America
Rossman, Marlene L. - 1994 - 1. print.
Persistent link: https://www.econbiz.de/10004192591