Multicultural marketing : selling to a diverse America
Marlene L. Rossman
| Year of publication: |
1994 ; 1. print.
|
|---|---|
| Authors: | Rossman, Marlene L. |
| Publisher: |
New York, NY [u.a.] : Amacom, American Management Assoc. |
| Subject: | USA | Marktsegmentierung | Nationale Minderheit | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 178 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8144-5071-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004192591