The objective of this study was to analyze the impact of advertisement and brand equity on customers’ loyalty in Isfahan city. literature review on advertising, brand equity, customer loyalty research model was presented. A standard questionnaire was used as data collection instrument. To...

The purpose of this paper is to study the relationship between the knowledge management processes and innovation levels among the managers and experts of software design companies of Isfahan Province. Standard evaluating questionnaire of Daroach's innovation and knowledge management which was...