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Levels of comprehension in consumers' processing of print advertising language

Mick, David Glen - 1987

Persistent link: https://www.econbiz.de/10004230518

A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events

Mick, David Glen; Spiller, Stephen A.; Baglioni, Anthony J. - In: Journal of Business Research 65 (2012) 7, pp. 1051-1059

This project introduces the method of Systematic Self-Observation (SSO) to business researchers, compares it to other modes of introspection, and illustrates its application in a study of consumers' conceptions of their practical wisdom (or lack thereof) during ongoing purchase events....

Persistent link: https://www.econbiz.de/10010869813

Consumer self-gifts in achievement contexts: the role of outcomes, attributions, emotions, and deservingness

Mick, David Glen; Faure, Corinne - In: International journal of research in marketing : IJRM ; … 15 (1998) 4, pp. 293-308

Persistent link: https://www.econbiz.de/10006199073

Rediscovering Satisfaction

Fournier, Susan; Mick, David Glen - In: Journal of marketing 63 (1999) 4, pp. 5-23

Persistent link: https://www.econbiz.de/10005964059

PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING - A mounting wave of consumer discontent has yet to reach the bottom line. But sooner or later, corporate performance will...

Fournier, Susan; Dobscha, Susan; Mick, David Glen - In: Harvard business review : HBR 76 (1998) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10005979508

Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice

Mick, David Glen; Broniarczyk, Susan M.; Haidt, Jonathan - In: Journal of business ethics : JOBE 52 (2004) 2, pp. 207

Persistent link: https://www.econbiz.de/10006881103

Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context

Burroughs, James E.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 402-411

Persistent link: https://www.econbiz.de/10006645533

Re-Inquiries - Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising

McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 579-587

Persistent link: https://www.econbiz.de/10006651173

Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses

McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 37-54

Persistent link: https://www.econbiz.de/10006666373

Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies

Mick, David Glen; Fournier, Susan - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 123-143

Persistent link: https://www.econbiz.de/10006669275