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Über den Zusammenhang zwischen Markenbekanntheit und Wiedererkennung bei der Bandenwerbung.

Walliser, Björn - In: Marketing : ZFP ; journal of research and management 19 (1997) 1, pp. 43-52

Persistent link: https://www.econbiz.de/10006853337

L'ÉPREUVE DES FAITS - LES STRATÉGIES JURIDIQUES ET MARKETING POUR LUTTER CONTRE LE PSEUDO-PARRAINAGE

Berger-Walliser, Gerlinde; Walliser, Björn; Valencia, … - In: Gérer et comprendre : série trimestrielle (2012) 110, pp. 15-23

Persistent link: https://www.econbiz.de/10010074645

AUS DER FORSCHUNG: - Schwerpunkte und Problemfelder internationaler Marktstudien aus der Sicht kleiner und mittlerer Marktforschungsinstitute in Deutschland und Frankreich - Die hi...

Walliser, Björn - In: Planung & Analyse : Zeitschrift für Marktforschung und … (1999) 1, pp. 63-67

Persistent link: https://www.econbiz.de/10007123379

An international review of sponsorship research: Extension and update

Walliser, Björn - In: International journal of advertising : the quarterly … 22 (2003) 1, pp. 5-40

Persistent link: https://www.econbiz.de/10008118408

Capturing institutional home country conditions for exporting SMEs

Mogos Descotes, Raluca; Walliser, Björn; Holzmüller, … - In: Journal of business research : JBR 64 (2011) 12, pp. 1303-1311

Persistent link: https://www.econbiz.de/10009328852

The process of export information exploitation in French and Romanian SMEs

Descotes, Raluca Mogos; Walliser, Björn - In: Journal of small business and enterprise development 18 (2011) 2, pp. 311-331

Persistent link: https://www.econbiz.de/10009029830

Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and memorization of their sponsorship

Walliser, Björn; Kacha, Mathieu; Mogos-Descotes, Raluca - In: International Review on Public and Nonprofit Marketing 2 (2005) 1, pp. 51-58

Persistent link: https://www.econbiz.de/10008552352

Capturing institutional home country conditions for exporting SMEs

Mogos Descotes, Raluca; Walliser, Björn; Holzmüller, … - In: Journal of Business Research 64 (2011) 12, pp. 1303-1310

In line with recent developments in institutional theory that indicate institutional settings can explain cross-national differences, this article proposes a measure of the institutional country profile relevant to exporting small- and medium-sized enterprises (SMEs). Combined emic and etic...

Persistent link: https://www.econbiz.de/10011050099

Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship

Herrmann, Jean-Luc; Walliser, Björn; Kacha, Mathieu - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 259-283

Persistent link: https://www.econbiz.de/10009138247

Déterminants et importance de l'association durable des sponsors à l'événement : le cas de la Coupe du Monde de Football 1998.

Nanopoulos, Philippe; Walliser, Björn - In: Revue française du marketing (2002) 186, pp. 89-110

Persistent link: https://www.econbiz.de/10007967758