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Source expertise versus experience effects in hospital advertising
Braunsberger, Karin; Munch, James M. - In: The journal of services marketing 12 (1998) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10007359825
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Categorizing Cognitive Responses: An Empirical Investigation of the Cognitive Intent Congruency Between Independent Raters and Original Subject Raters
Braunsberger, Karin; Buckler, R.Brian; Ortinau, David J. - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 620-632
Persistent link: https://www.econbiz.de/10006149559
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Information technology#8211enhanced pricing strategies: managerial and public policy implications
Dixit, Ashutosh; Braunsberger, Karin; Zinkhan, George M.; … - In: Journal of business research : JBR 58 (2005) 9, pp. 1169-1177
Persistent link: https://www.econbiz.de/10006713793
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Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates
Braunsberger, Karin; Gates, Roger; Ortinau, David J. - In: Journal of business research : JBR 58 (2005) 3, pp. 260-267
Persistent link: https://www.econbiz.de/10006714094
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Erratum to #8220Information technology-enhanced pricing strategies: Managerial and public policy implications#8221 (J. Bus. Res. 2005; 58 (9); 1169#82111177)
Dixit, Ashutosh; Braunsberger, Karin; Zinkhan, George M.; … - In: Journal of business research : JBR 58 (2005) 10, pp. 1464
Persistent link: https://www.econbiz.de/10006715241
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The complexity of consumers' cognitive structures and its relevance to consumer behavior
Zinkhan, George M.; Braunsberger, Karin - In: Journal of business research : JBR 57 (2004) 6, pp. 575-582
Persistent link: https://www.econbiz.de/10006718616
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The effects of music, wait-length evaluation, and mood on a low-cost wait experience
Cameron, Michaelle Ann; Baker, Julie; Peterson, Mark; … - In: Journal of business research : JBR 56 (2003) 6, pp. 421-430
Persistent link: https://www.econbiz.de/10006721110
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Modeling Consumer Health Plan Choice Behavior To Improve Customer Value and Health Plan Market Share
Gates, Roger; Mcdaniel, Carl; Braunsberger, Karin - In: Journal of business research : JBR 48 (2000) 3, pp. 247-258
Persistent link: https://www.econbiz.de/10006728591
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Developing inventories for satisfaction and Likert scales in a service environment
Braunsberger, Karin; Gates, Roger - In: The journal of services marketing 23 (2009) 4, pp. 219-225
Persistent link: https://www.econbiz.de/10008272444
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What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
Braunsberger, Karin; Buckler, Brian - In: Journal of business research : JBR 64 (2011) 1, pp. 96-103
Persistent link: https://www.econbiz.de/10008769039