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La confiance du consommateur vis-à-vis d’un marchand Internet : proposition d’une échelle de mesure
Chouk, Inès - Université Paris-Dauphine (Paris IX) - 2005
This paper develops a scale to measure consumer trust towards a web merchant. For this purpose, two studies were carried out. A total of 430 valid observations were used for the scale development. Exploratory and confirmatory factor analyses were performed to assess the psychometric properties...
Persistent link: https://www.econbiz.de/10011074329
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Internetowe serwisy porównywania cen – droga do konkurencji doskonałej?
Chodak, Grzegorz - Volkswirtschaftliche Fakultät, … - 2009
In this article internet services for comparison of prices were characterized. Polish main services were shortly described. The additional features in internet services for comparison of prices were shown. The advantages for internet shop of integration with such services were described and...
Persistent link: https://www.econbiz.de/10009372480
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Using the SERVQUAL model to evaluate the quality of services for a farm school store
Handrinos, Michael C.; Folinas, Dimitrios; Rotsios, … - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 62-74
The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in...
Persistent link: https://www.econbiz.de/10011274632
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Does a global young consumer exist? A comparative study of South Korea and Poland
Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 47-61
In this paper we analyse the phenomenon of the global young consumer. Taking the example of young people from South Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing consumption patterns. The globalization process is believed to...
Persistent link: https://www.econbiz.de/10011274633
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Trends in the Evolution of Retail Commerce
Cristina, Stanciu Anca; Mihaela, Constandache; Elena, … - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 528-533
trends in retail trade in the context of introduction on large-scale of information technologies, the use of smart devices …
Persistent link: https://www.econbiz.de/10010940655
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The economic crisis, an opportunity for retailers in Romania
Dabija, Dan-Cristian; Alt, Monika Anetta - Volkswirtschaftliche Fakultät, … - 2012
small retail units with low turnover, retail chains were considerably developed. The domestic market began to be penetrated … by the first European retail chains in the mid-nineties of the last century. That was the spark of the change, to which … many of the players in the retail sector were not able to adapt. During this period one can notice, on the one hand, a …
Persistent link: https://www.econbiz.de/10011260923
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The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions
Verhoef, Peter; van Everdingen, van Everdingen, Y.M.; … - Erasmus Research Institute of Management (ERIM), … - 2008
This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and … of variables in isolation as has been done by previous retail adoption studies. Moreover, it specifically addresses how …
Persistent link: https://www.econbiz.de/10010731190
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The 14th International Conference of Urbanicom: “Commerce and the City”
WEGNEZ, Leon F. - In: Holistic Marketing Management Journal 4 (2014) 4, pp. 22-27
The International Association for Urbanism and Commerce, Urbanicom, organized in Brussels, on October 23, 2014, in close collaboration with the Royal Belgian Committee for Distribution, in the conference room of the Ministry of Economy, the 14th International Conference, under the general theme...
Persistent link: https://www.econbiz.de/10011144584
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Le seuil d'entrée du point de vente : identification des principaux types d'entrées et des stratégies d'appropriation de l'espace par les consommateurs
Scordel, Maggie - Université Paris-Dauphine (Paris IX) - 2014
The store entrance design reveals for retailers a choice between an easy access which can increase store traffic and a more selective access that encourages consumer involvement and experience in a brand universe. The aim of this research is to identify the main types of stores entrances and...
Persistent link: https://www.econbiz.de/10011093903
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The Social Responsibility of Retailers through the Eyes of Students  of a Commerce Faculty – a Qualitative Approach
Tigu, Gabriela; Tuclea, Claudia-Elena; Vrânceanu, … - In: The AMFITEATRU ECONOMIC journal 16 (2014) 35, pp. 73-73
about this issue, both as consumers and prospective decision makers in the retail sector. The research was conducted in two …
Persistent link: https://www.econbiz.de/10010760092