One of the topical themes of today´s marketing is customer loyalty. There are many tools that can be used to attract a … customer and make him loyal. Most frequently applied are special loyalty programs. Some of them are well designed; others are … often difficult to understand and they do not bring positive effect. This paper concentrates on e-shop loyalty programs with …

relationship quality and customer loyalty from an empirical analysis in the context of changing trends in food and grocery … relationship quality and behavioural outcomes such as customer loyalty. The study further examines an influence of the relationship … quality on customer loyalty. This study is purely based upon the primary data and necessary secondary data to reinforce the …