Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Year of publication: |
2019
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Authors: | Hwang, Yoo Hee ; Mattila, Anna S. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 8, p. 1302-1316
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Subject: | demotion | status | loyalty | exclusivity | loyalty reward program | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Spillover-Effekt | Spillover effect |
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