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Marketing Science
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Markenartikel : das Magazin für Markenführung
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International advertising and marketing
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CEPR Discussion Papers
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Management Science
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Handbuch des Werbeleiters
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Absatzwirtschaft
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Ifo Schnelldienst
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Journal of Business Research
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Ovidius University Annals, Economic Sciences Series
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Werbung im Ausland : Geschäftspraktische Hinweise zur werberischen Erschließung ausländischer Märkte
15
Business horizons
14
ERIM Report Series Research in Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
12
The American economic review
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Journal of Business Ethics
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Journal of Consumer Policy
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Marketing Letters
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Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
11
The journal of industrial economics
11
International Journal of Social Economics
10
International Journal of the Economics of Business
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Micro & Macro Marketing
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ECONIS (ZBW)
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1
Hard looks : masculinities, spectatorship and contemporary consumption
Nixon, Sean
-
1996
Persistent link: https://www.econbiz.de/10004317019
Saved in:
2
Werbewirkung
, Mediawirkung : Problemstudie zur Frage nach der Generalisierbarkeit von Ergebnissen der Werbewirkungsforschung
Beike, Peter
-
19XX
Persistent link: https://www.econbiz.de/10001894229
Saved in:
3
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10004071139
Saved in:
4
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1992
Persistent link: https://www.econbiz.de/10004156905
Saved in:
5
Abwechslungsbedürfnis und
Werbewirkung
: Theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
Persistent link: https://www.econbiz.de/10004909836
Saved in:
6
Externe Referenzpreise : Eine empirisch gestützte verhaltenswissenschaftliche Analyse
Eschweiler, Maurice
-
2006
Persistent link: https://www.econbiz.de/10004920176
Saved in:
7
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
Persistent link: https://www.econbiz.de/10004920275
Saved in:
8
Consuming visions : accumulation and display of goods in America ; 1880 - 1920
Bronner, Simon J.
(
contributor
)
-
1989
-
1. ed.
Persistent link: https://www.econbiz.de/10004082001
Saved in:
9
Advertising
, competition and consumer behaviour : public policy and the market
Fulop, Christina
-
1981
Persistent link: https://www.econbiz.de/10004008716
Saved in:
10
Consuming angels :
advertising
and Victorian women
Loeb, Lori A.
-
1994
Persistent link: https://www.econbiz.de/10004243673
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